Japan National Tourism Organization strengthens measures to attract inbound tourists to regional areas

Japan National Tourism Organization strengthens measures to attract inbound tourists to regional areas

The Japan National Tourism Organization (JNTO) is further strengthening measures to attract foreign visitors to Japan to regional areas. Specifically, in the Asian market, we are developing initiatives in collaboration with OTAs, targeting light repeaters. This is a strategy to encourage tourists who have visited once to come back again, and is particularly effective in Asian markets.

Furthermore, in promoting “Expo + Tourism,” we are also working on initiatives linked to sustainable tourism in various parts of Japan. This is an initiative to promote sustainable tourism, aiming to enjoy sightseeing while protecting the local natural environment and culture.

These initiatives aim to make local tourist destinations more attractive and encourage the influx of foreign visitors to local areas. Revitalizing local tourist spots will also revitalize the local economy.

Through the above initiatives, the Japan National Tourism Organization aims to increase the number of foreign visitors to Japan and revitalize local tourism. These initiatives will be a major step forward for Japan’s tourism industry.

Efforts to attract foreign visitors to Japan to regional areas and their importance

The Japan National Tourism Organization’s efforts provide concrete strategies for the important goal of strengthening the attraction of foreign tourists to Japan. Efforts that target light repeaters, especially in Asian markets, can be said to be a very effective strategy from the perspective of encouraging tourists who have visited once to come back again. This is an important means of achieving the major goal of increasing the number of foreign visitors to Japan, and its effects are expected to have a significant impact on the future development of the tourism industry.

Promotion of sustainable tourism and its significance

The initiative to promote “Expo + Tourism” is also noteworthy from the perspective of promoting sustainable tourism. The idea of enjoying tourism while protecting the local natural environment and culture is a very important element in aiming for the sustainable development of tourist destinations. This is an important means of increasing tourist satisfaction while maintaining the attractiveness of tourist destinations, and its effects are thought to have a significant impact on the future development of the tourism industry.

Impact on Japan’s tourism industry and its expectations

Through the above initiatives, the Japan National Tourism Organization aims to increase the number of foreign visitors to Japan and revitalize local tourism. These initiatives will be a major step forward for Japan’s tourism industry. I would like to continue to pay attention to the efforts of the Japan National Tourism Organization. If these initiatives are successful, Japan’s tourism industry will be able to advance to a new stage. Therefore, we would like to pay close attention to the progress of these initiatives.

日本政府観光局、インバウンドで地方誘客を強化、アジア市場ではOTAとの共同広告、「万博+観光」ではサステナブル観光を訴求|トラベルボイス(観光産業ニュース) (travelvoice.jp)