In March 2023, the Japan Tourism Agency announced “Towards the revitalization and advancement of tourist destinations by promoting tourism DX (final summary)”. Tourism DX not only improves efficiency through digitalization of operations, but also involves reforms such as reconsidering business strategies and creating new business models through data analysis and utilization. The Japan Tourism Agency has set out the ideal state of tourism DX in 2027 from four perspectives: improving convenience for travelers and promoting excursions, improving productivity in the tourism industry, advancing tourism destination management, and developing and utilizing digital tourism human resources. shown in the roadmap.
To promote tourism DX, it is important to understand the current status and issues of tourist destinations and the tourism industry. The Japan Tourism Agency has created a “Tourism DX Index” that indicates the degree of digitalization of tourist destinations and the tourism industry, and has made it possible to use it for self-diagnosis and benchmarking of tourist destinations and the tourism industry. We have also enhanced support measures for the digitalization of tourist destinations and the tourism industry. Examples include the “Tourism DX Portal Site,” which aggregates cases and know-how related to DX in tourist destinations and the tourism industry, and the “Tourism DX Support Center,” which provides consultation and support regarding DX in tourist destinations and the tourism industry.
The goal of tourism DX is not only to improve the competitiveness of tourist destinations and the tourism industry, but also to contribute to the sustainable development of tourist destinations and the tourism industry and the revitalization of local communities. The Japan Tourism Agency will strive to spread and promote awareness and initiatives regarding DX in tourist destinations and the tourism industry, regularly verify and evaluate the results and effects of DX in tourist destinations and the tourism industry, and review the tourism DX roadmap. expressed that. Tourism DX is an important initiative for tourist destinations and the tourism industry not only to recover from the coronavirus shock but also to respond to the new era.
The necessity and significance of tourism DX
Tourism is an important industry for Japan’s economy and culture, and provides joy and relaxation to many people. However, tourism has taken a big hit due to the coronavirus. Tourist destinations and the tourism industry are facing a serious crisis due to a decrease in the number of domestic and international tourists, movement restrictions, and measures to prevent infection. Under these circumstances, we believe that tourism DX can be an effective means for tourism recovery and development. Tourism DX can increase the value and appeal of tourism, as well as improve the efficiency and safety of tourism, by utilizing digital technology and data. Tourism DX can not only respond to tourism needs and trends, but also promote innovation and creativity in tourism. I feel that tourism DX is an essential initiative to open up the future of tourism.
Initiatives to promote tourism DX
The Japan Tourism Agency announced “Toward the Revitalization and Upgrading of Tourist Destinations by Promoting Tourism DX (Final Summary)” which shows the ideal state of tourism DX and a specific roadmap, and is a guide to promoting tourism DX. I believe this will serve as a guideline for our efforts. The Japan Tourism Agency has created the “Tourism DX Index” to understand the current status and issues of tourism DX in tourist destinations and the tourism industry, and has made it possible to use it for self-diagnosis and benchmarking of tourist destinations and the tourism industry. I believe this is an important tool for objectively evaluating the progress and effects of tourism DX. In addition, we have support measures such as the “Tourism DX Portal Site” that aggregates cases and know-how regarding tourism DX for tourist destinations and the tourism industry, and the “Tourism DX Support Center” that provides consultation and support regarding tourism DX for tourist destinations and the tourism industry. I have enriched it. I believe that these support measures will be useful in implementing and disseminating tourism DX in tourist destinations and the tourism industry. In order to achieve the goals of tourism DX, the Japan Tourism Agency strives to disseminate and promote awareness and initiatives regarding tourism DX in tourist destinations and the tourism industry, and regularly verifies and evaluates the results and effects of tourism DX. We have announced that we will review our DX roadmap. I believe this is a necessary initiative to continuously improve and optimize tourism DX.
Expectations and challenges of tourism DX
We hope that tourism DX will not only improve the competitiveness of tourist destinations and the tourism industry, but also contribute to the sustainable development of tourist destinations and the tourism industry and the revitalization of local communities. Tourism DX can improve the convenience and satisfaction of tourists, as well as the productivity and profitability of tourist destinations and the tourism industry. Tourism DX can bring out the diversity and individuality of tourist destinations and the tourism industry, as well as promote collaboration and cooperation between tourist destinations and the tourism industry. Tourism DX can enhance the contribution of tourist destinations and the tourism industry to the environment and society, as well as strengthen the brand and trust of tourist destinations and the tourism industry. Tourism DX can communicate the appeal and value of tourist destinations and the tourism industry to the world, as well as promote the internationalization and globalization of tourist destinations and the tourism industry. Tourism DX can expand the possibilities and future of tourism, as well as create dreams and excitement of tourism.
